999 West Sunshine
Springfield, MO 65807

Administrative Office Hours
8:00am-5:00pm Monday-Friday

For over 56 years, KY3 has considered it a privilege and honor that you turn on your television set and welcome us into your home. Whether it's for news, weather, sports or entertainment, we take seriously the trust you place in us.

Although you don't see all of us on the air, there are 167 staff members at KY3, Inc. Each and every day we work to bring you the very best in television programming and news coverage. We cover 32 counties in southwest Missouri and northwest Arkansas.


KY3, Inc. is owned by Schurz Communications, Inc. Based in Mishawaka, IN, Schurz Communications, Inc. is a diversified privately-owned, nationwide communications company. Schurz began in 1872 with the founding of The South Bend Tribune newspaper. The company emerged as a broadcast pioneer in 1922. SCI consists of six business segments: Broadcasting Radio, Broadcasting Television, Cable TV, Newspaper Publishing, Shoppers and Commercial Printing. Each business is operated as a separate entity and has an independent management team.

First day of broadcasting

KYTV signed on the air October 1, 1953 at 4:47pm and concluded the broadcast day at 10:30pm. The first day's programming included not only KYTV's first ever 6pmnd 10pm newscasts, but also a short patriotic program, the western Adventures of Kit Carson and Groucho Marx starring in You Bet Your Life.

Some of the early programming on KYTV included such local programs as Teen Time, The Wrangler, Championship Wrestling, The Children's Hour and The Ozarks Jubilee.


KYTV has been known for innovations from the beginning. Our first remote broadcast was in 1954 from the Ozark Empire Fair. The remote gear allowed us to broadcast from the Plaza Bowl, featuring area bowling teams, the annual Springfield Christmas parades, Man with a Mike from the Tower Theater on the Plaza and area sporting events.

In March of 1959 we purchased one of the nation's first mobile video tape units. This new equipment allowed us to travel throughout our viewing area to bring taped programming to the Ozarks from our own backyard. We videotaped the dedication of Table Rock Dam in 1959, produced Harold Bell Wright's well know and beloved Shepherd of The Hills on location at the Shepherd of The Hills Farm in Branson, MO. For this program, we were awarded the TV/Radio Mirror award for most original program in the Midwest.

Our first SNG (satellite news gathering) truck was purchased in 1986, allowing us to broadcast from anywhere in the United State. The SNG works like this: A signal is sent to satellite from the truck; satellite sends the signal to KY3; KY3 sends the signal to our Fordland transmitting tower; from there it goes to our viewers. Total time for signal travel is an amazing 1.5 seconds! This truck allowed us to start the well known "Celebrate the Ozarks" series. Anchors, reporters and crews hit the road to highlight towns and people around the Ozarks. Each night for an entire week the crew broadcast from a different location. The beauty of the Ozarks and her people were brought into the living rooms of our viewers each evening in a special program and during the newscasts all in real time.

Our first production truck, Studio 3, was delivered to KY3 in 1989. It is a literal television studio on wheels. Studio 3 is used for remote broadcasts, sporting events and remote production and is frequently hired by major networks, including ESPN, Fox Sports, Sports Channel and Prime Sports. Studio 3 is used to bring Springfield Cardinals baseball games, and MSU Bears and Lady Bears basketball games to our viewers on KY3 and The Ozarks CW.

The Towers

The original KYTV transmitting tower was erected at Fordland, Missouri in 1961. It was 1609 feet tall, missed being the tallest structure on earth by 61 feet. Later construction of a new tower increased its height to 2000 feet. Three St. Louis Gateway Arches stacked on top of each other would still be 110 feet shorter. In the summer/fall of 2001 a new tower was built to accommodate digital television. This tower is also 2000 feet tall. The previous tower was donated to KSMU. The Fordland towers transmit for all KY3, Inc. properties (KY3, KSPR, The Ozarks CW and KY3 24/7 weather channel).

KY3 goes Digital and HD

The new tower allowed KY3 to go digital on January 8, 2002. On January 28, 2010 KY3 began airing its newscasts in high definition (HD) with the 5pm newscast.

The Building

The construction of the original facility started in the spring of 1953 and was the first station this side of the Mississippi to have a building built as a television station. The facility had six additions before being razed in September 1997. At that time, we moved into the new 34,000 square foot facility located immediately behind the site of the original building. On September 8, 2008 we broke ground for the addition of 22,000 square feet to accommodate additional office space and the new state of the art KSPR studio and newsroom. The addition was completed in November 2009. This new building contains over 55 miles of video, audio, phone and computer wire.

The building is home to five stations - KYTV, KSPR, The Ozarks CW, KY3 24/7, and Branson Visitor TV.


The building is also home to our websites: www.KY3.com; www.KSPR.com; www.OzarksSportsZone.com; www.HalfPriceOzarks.com; www.OzarksRemembers.com; www.KeysAndWheels.com; www.HalfPriceGolf.com; and www.OzarksHomeHunter.com. KY3.com is the most visited site in our viewing area and received the award for Best Local Website by the Missouri Broadcasters Association in 2009, 2010, & 2012.


KY3 currently produces 24 hours of news a week. News specials are also produced periodically, along with special programming of community interest. Viewers recognize the strength of KY3 News, making us #1 with all newscasts (according to Rentrak, the national ratings service.)