Many changes are in the works for the Branson Landing.
The newest addition to be announced is Andy B's, a bowling alley that will help bring a variety of activities to the retail center.
HCW Development CEO Rick Huffman says as the way people shop continues to change, the Landing has to change, too.
"The whole retail environment in the whole county is changing," Huffman said.
He says with online shopping still gaining popularity, fewer people are taking trips to the Landing solely for shopping.
"With that, it's a little bit harder for stand-alone retailers to do the business they used to do," Huffman said.
That's part of why the Landing has recently added activities the the entire family can enjoy.
"Boat rides, fishing, docks, Bass Pro, the arcade, all the different things that you can do at the Branson Landing that you can't do at the mall," Huffman said.
While visitors will see mostly new additions at the Landing, some businesses are leaving, like Ernie Biggs Piano Bar, which announced its closure earlier this month.
However, Huffman says the space won't sit vacant as a new tenant is already in the works.
While the Landing is broadening its focus by including activities other than shopping, the center is also adding some stores like H&M, which is expected to open in the summer of 2018.
Huffman says with the mix of shopping, restaurants, and activities, the Landing is a place for families to make memories.
"We are dying to try out a lot of the food that's along the landing," Jay Sonnenburg said.
"I like to be out and about and have fun with my family and friends," Dylon Cates said.
"It's a beautiful place to be. I love the music. Great shopping," Karen Johnson said.
Some additions to the Landing have not yet been announced.