Owners of Chicago's Billy Goat Tavern suing St. Louis potato chip company

Leland / Wikipedia / CC BY-SA 3.0 / MGN
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CHICAGO The owners of Chicago's iconic Billy Goat Tavern are suing a Missouri potato chip company, alleging infringement of its trademarks.

The federal lawsuit filed Wednesday says St. Louis-based Billy Goat Chip Company started selling their chips in 2009, and has since expanded to more than 100 retail locations, including three in the Chicago area. The suit argues that the name and symbol of a goat on the Billy Goat Chip Company's packaging has led to confusion by the tavern's customers.

A message seeking comment on the lawsuit by the Associated Press was left Thursday for Billy Goat Chip Company President Brian Roth.

Billy Goat Tavern, a below-street-level watering hole, was made famous on "Saturday Night Live" by the late comedian John Belushi.