TiVo finds Super Bowl advertisers score with online previews

The folks at TiVo released their annual Super Bowl commercial viewership analysis Monday, declaring that Taco Bell's ad about raucous seniors (pictured above) was the "most engaging" one in the telecast. That's not to say it was the "best" or "most effective"; it's just an indication of how well it appeared to hold viewers' attention. (More on TiVo's methodology in a second.)

By Jon Healey

February 4, 2013