" Patty I met you two years ago out here. Yes you did."

This is Patty Rayman's fifth year of braving the frigid temperatures outside so she can get her hands on the hot deals inside when Best Buy's doors open.

"This year we are for laptops and tv's."

She's in good company; there more than a dozen die hard bargain hunters along side her.

" We got here about 10 o'clock this morning."

Even temperatures in the thirties aren't deterring people when the price is right.

"One of the desktop computers. How much is it do you know? $499.97."

Retailers are hoping deep discounts will be a draw.

And many shoppers are already taking advantage of the bleak economy and door-buster deals by hitting stores on the same day turkey is being served.

At Bass Pro Shops, spotlights illuminate the night sky...and hot cocoa is on hand.

Inside, the cash registers are ringing...

The deals get bigger come morning with 99 dollar GPS's. But will it pay off?

" It's hard to tell really but based on what we've done in the last year we've done really well. A lot of folks are not traveling as far as they used to to go on vacation and they're taking advantage of our great Ozarks outdoors."

For the first time during the holidays, target is offering to match competitors' prices.

Sears is offering weekly deals between now and Christmas.

Wal-mart rolled out a campaign weeks ago - pricing 100 toys at $10 each.

Not to be outdone, Toys R' Us has already unveiled hundreds of early bargains, and that's just the beginning.

"We are very aggressive during the holiday season. what we see year in and year out that it is about value but also getting that hot toy.