The Branson/Lakes Area Chamber of Commerce hopes to pull in visitors from the middle part of the country. It thinks the change in focus this year will help it market places like the Titanic Museum, Silver Dollar City, all of the shows and even the zipline tours.
The chamber says neighboring cities will see more advertisements, billboards and commercials this yer than ever before -- cities like Springfield, Harrison, Ozark, Nixa and Republic. This year, $7.5 million is in the budget.
In previous years, that money was mostly spent in places like Dallas, St. Louis and Little Rock. Chamber President and CEO Ross Summers says money from the tourism tax is important for shows and attractions.
"Some taxes are good and this is one that we think really does benefit, not just Branson and the Branson area, but a wide area including Springfield and northwest Arkansas, because it draws people to the area, so, yes, we thought it was important. We spent a lot of time and money on it and fortunately it was successful," said Summers.
Visitors pay 80 percent of the tourism tax while they're shopping, eating, and having fun.