SPRINGFIELD, Mo. -- Joyce Reed started a new era on KY3 News. After growing up in Buffalo, she became the station’s first evening news co-anchor. Thirty-five years later, she still thrives on news coverage.
On a recent day, an explosion rocked a small town south of Tulsa, Okla. In a television newsroom, Reed was doing exactly what she likes to do: help with the coverage of a story. Reed is vice president for news content at three stations in Tulsa and Oklahoma City.
This explosion caused injuries and evacuations. Reed’s reporters covered it live.
In Oklahoma, explosions remind journalists of April 19, 1995. That’s when 168 people were killed and hundreds were injured by the bombing of a federal office building in Oklahoma City. Reed had just moved to Oklahoma City to become the boss at Channel 9 News.
“Three weeks after I arrived in Oklahoma City, the Murrah Building bombing happened,” Reed said.
Over the years, Reed and her staff in Oklahoma have weathered catastrophic tornadoes and other disasters.
Reed’s career began at KY3. When she did her audition, she’d never before been in front of a TV camera.
KY3 hired Reed immediately. It wasn't too long before she became the first female TV anchor in the Ozarks.
“They apparently did some research. The consultants were saying you (KY3) need to be the first ones to put a woman on the set.
Everyone knows who Joyce Reed is because I was the only woman, of course. Reporting was always my passion. Anchoring was just icing on the cake,” she said.
In 1984, she was promoted to KY3’s news director.
“I liked anchoring. I wouldn't say I loved it and it was a little monotonous to me. I really wanted to have an effect on the journalism. I convinced them to take me off the anchor desk and give me a shot at it,” she said.
As the new boss, Reed came up with a big plan: the original "Celebrate the Ozarks" in 1986. Reed took the entire news staff on the road for two weeks, with a different location each day.
“It was a monumental task, but I just knew it could work, I just knew it,” she said.
She was right. That first “Celebrate the Ozarks” was a big hit. The crew pulled it off, inspired by Reed.
Her self-confidence is evident when you see the recording of that first day in front of a TV camera.
“I was too young and foolish to be scared,” Reed said with a chuckle.