LAS VEGAS, March 5 /PRNewswire-FirstCall/ -- Described as the most innovative golf event since the Skins Game, the World Series of Golf(R) (OTC Bulletin Board: WSGF), returns to Las Vegas May 12 - 15. To be played at the Paiute Golf Resort, the tournament combines the skill of golf with the wagering format of Texas Hold 'Em poker and gives up to 125 amateur players the opportunity to compete for a top prize of $250,000 on national television.

"The World Series of Golf is a completely new way to experience the game of golf. It demands skill on the links, betting savvy and nerves of steel," said Terry Leiweke, president of the World Series of Golf. "For any golfer who has ever said 'I'd bet anything that I can make this shot,' now is his chance to prove it."

Played in a patent-pending method of play, the World Series of Golf allows for high stakes to ride on each and every shot of the tournament. Similar to poker, players must ante up before teeing off at each hole. Depending on the outcome of the tee shots, the player can then raise, call, check or fold on subsequent shots, with the winner of the hole collecting the pot. The result is a dramatic competition in which every shot counts, and wagering strategy is just as important as skill. As in poker, when a player no longer has any chips to ante up, that player is eliminated. The winner of each group moves onto the next round until the final group yields the golfer who is crowned the champion of the World Series of Golf.

A Publicly Traded Company

From the driving range to Wall Street, the World Series of Golf recently announced the completion of a reverse merger with Innovative
Consumer Products, Inc., effective February 1, 2008. In conjunction with the reverse merger, the company is now trading on the OTC Bulletin Board under its new ticker symbol "WSGF."

"Our core business is land-based golf events, combined with broadcast opportunities and online skill-based play that bring together the skill of golf with the wagering strategies of poker. Over the past two years our patent-pending golf tournament format has gained significant momentum among golfers, sponsors, strategic partners and the media" said Mr. Leiweke. "As a publicly-traded company we will have expanded growth opportunities and increased transparency for our investors and, in the months and years ahead, we hope to be able to translate our initial success into meaningful value for shareholders."

Strategic Partners

World Series of Golf achieves world-wide reach through a powerful array of strategic partners that include global leaders in sports, entertainment and media. This all-star team includes The Mirage Hotel & Casino, Octagon, Bluff Magazine, The Custom Group, World Golf Tour, Van Wagner Sports, SME, and the Las Vegas-based media conglomerate Greenspun Media Group including
Vegas Golfer Magazine.

2007 WSG Recap

The 2007 inaugural event was hosted by the Mirage Hotel & Casino and aired on NBC Sports in June 2007 - watched by more than 2-million people. The event included 60 amateur golfers with the Mark Ewing, a 31-year-old day- trader from Newport Beach, CA, taking home the top prize of $250,000. Notable personalities playing in the inaugural tournament included poker stars Phil Ivey, Phil Gordon and Rhett Butler, former NFL quarterback Mark Dyle, and former major league baseball player, Dusty Allen.

2008 Registration Now Open

Registration for up to 125 amateur players is now open at http://www.worldseriesofgolf.com. Buy-in for the tournament is $10,000,
which is immediately won back by every player who wins their initial pairing and advances to the second round. Due to the large purse of the event, and the unique method of play, participants must go through an accreditation process to substantiate their golf handicap. This ensures an even playing field with golfers competing against others of similar skill.

The World Series of Golf not only promises high drama and high stakes, but as part of the buy-in, participants will enjoy a VIP stay at The Mirage Hotel & Casino, the official host hotel of the event. In addition to world-class accommodations and amenities, participants will enjoy an opening night pairings party, pre-arranged transportation to and from the course, special entertainment and a closing night awards banquet in which the winner of the event is crowned and the $250,000 first place prize is awarded.

About the World Series of Golf(R)

The World Series of Golf is a sports and entertainment company founded in 2004 whose activities include land based golf events, media and an online, skill-based method of play for the game of golf. The company's first land-based amateur golf tournament took place in Las Vegas in 2007 and is the basis and launch pad for subsequent events internationally and for the company's overall strategy to leverage its patent-pending method of play, which combines the skill of golf and the wagering format of Texas Hold 'Em poker, into a leading global event and online enterprise. The company plans to achieve its objectives through strategic partnerships,
sponsorships and the founders' extensive experience and contacts in the sports world and broadcasting. For additional information or to register for an event visit the company's website at http://www.worldseriesofgolf.com.

Safe Harbor Statement

Statements about World Series' of Golf's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. World Series' of Golf intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and World Series' of Golf's actual results could differ materially from expected results. World Series' of Golf undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.