According to a recent study out of Stanford University, organic food may have no more health benefits.
"I think that they really didn't need to research it, because we been saying that the whole time, that organic really isn't any better than our produce," said Donna King, a farmer with Lee Produce.
"There's really no difference between organic and non-organic fruits and vegetables," said registered sports dietition Eve Pearson, of Nutriworks.
'Organic' produce wasn't even on the shelf at the Dallas Farmers' Market the day we stopped by.
"I'm not gonna let the bugs eat my produce," said King.
The big difference between organic and non-organic, according to the study, is in the pesticides. Organic produce had a 30% lower risk of containing the poisons. Still, the pesticides were within safety limits.
"It don't bother me. I mean, we been eating it all our lives," said shopper Patrice Thompson.
"If you're worried about pesticides, the Pearson says, just make sure you wash your fruit.
"Wash it real well, make sure you get everything off of it, and you're good to go," said Pearson.
Still, that organic label is accounting for big sales in grocery stores: more than $30 billion last year.
Pearson says save your money.
"One of the things I hear all the time is 'it's so expensive to eat healthy' and that's one of the excuses that people use to eat out at fast food restaurants, but when you don't have to buy organic to get a healthy piece of fruit or a healthy vegetable, that's good news for the consumer."