Analysts say online sales top $4B on Thanksgiving

A crowd watches building lights come on as fireworks light up the sky during the Plaza Lighting Ceremony in Kansas City, Mo., Thursday, Nov. 28, 2019. The Country Club Plaza is a famous shopping district in Kansas City. This is the 90th year of the Plaza lights. (AP Photo/Orlin Wagner)

NEW YORK (AP) — Adobe Analytics says that online spending hit new records on Thanksgiving Day, reaching $4.2 billion. That's a 14.5% increase from a year ago.

Adobe also says that Black Friday is on track to hit $7.4 billion as of 9 a.m. Friday; $600 million has already been spent online on Friday, representing a 19.2% increase from the year-ago period.

But as online sales surge, some retailers are grappling with outages, according to technology company Catchpoint, which monitors retailers' online performance. experienced "intermittent slow load and transaction times" starting late evening on Wednesday, according to Catchpoint. The site was unavailable for a brief time early on Thanksgiving.

Costco is currently flagging "longer than normal response time" on its website. H&M was down for under 5 minutes on Thanksgiving, according to Catchpoint. The site went down again Friday morning, though it's back up. And experienced intermittent "slow load times" on Thanksgiving, according to Catchpoint.