SPRINGFIELD, Mo. The race for Missouri Governor is heating up as we get closer to this summer's primary. The republican candidates are talking up values in their campaign commercials, including an explosive ad from newcomer Eric Greitens.
He may be a Navy SEAL and Rhodes scholar, but in his new ad, republican gubernatorial candidate Eric Greitens is focusing on firepower. Labeling himself as a political outsider, Greitens is shown firing at an unknown object which then explodes.
Drury University political analyst and professor Dan Ponder said it is a viable strategy if the presidential race is any indication.
John Brunner is running as an outsider as well. His focus is on creating jobs and his faith.
Catherine Hannaway is an experienced prosecutor and former Missouri House Speaker, but small-town values are the focus of her political ads running online.
Current Lieutenant governor Peter Kinder is running as a conservative.
"What they have to show is why they can win, why they should be the standard bearer for the republicans, and then based on that which one is best positioned to clean up in November," Ponder said.
Incumbent Governor Jay Nixon is term-limited and cannot run for re-election. Four Democrats are competing for their party's nomination: Leonard Steinman, Chris Koster, Eric Morrison and Charles Wheeler.
Missouri's primary election is Tuesday, August second.