Springfield businessman enters Alford plea in child endangerment case

SPRINGFIELD, Mo. -- A Springfield businessman entered an Alford plea for child endangerment accusations involving children.

Edward Amberg, the founder of Amberg Entertainment, will serve 30 days shock time and two years probation in the case. He entered the plea Wednesday. The Alford plea simply means Amberg acknowledged there was sufficient evidence to convict him, but he did not admit to the criminal act.

Amberg had faced two felony counts of child molestation. Investigators say the 2008 contact involved a child under the age of 14 at the time.

Amberg is the founder of Amberg Entertainment. He began his business as a magician for parties in 1991. He later sold the business. His bio on the Amberg website states he volunteered with the YMCA's Camp Wakonda, the Boy Scouts and the Salvation Army. He also wrote a book "Unfair Advantage" about creating company events.